One of the best ways to drive revenue is to make your website available in multiple languages. After all, a recent Common Sense Advisory Study reveals that no less than 75% of potential clients want to see your products in their native language. And although the common assumption is that many people are comfortable using English, this figure is increasing rather than decreasing. Moreover, most people simply never or rarely ever buy from websites that are not available in their native language.
Read MoreIn a society in which diversity is key, classic holiday wishes such as Merry Christmas are often replaced by more generic wishes such as "Happy holidays" out of respect for people who do not celebrate Christmas. At the same time most people prefer to be wished "Merry Christmas". What should your company choose? Give it some thought before ordering this year's cards and presents.
Read MoreWe've all seen our share of funny translation mistakes, either on social media or live on vacation. We've chuckled or laughed - and let's admit it: in the process we lost respect for the shop or restaurant that was responsible for them, no matter how good the quality of their offering.
Read MoreWhat you did not realize your translator can do for you
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