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Why Belgium is your ideal location for trade fairs

What better country to visit trade fairs or participate in trade fairs than Belgium? Its strategic location in the heart of Europe makes small Belgium a great business hub. Brussels is in the top 5 of European cities that attract businesses. No wonder a small country like Belgium is host to so many interesting trade fairs! No matter what your industry is, no matter where your interests lie, Belgium will have a trade fair for you.

Belgium’s central location also means that you don’t lose much time travelling back and forth. Cities like Paris, Amsterdam and London are less than a two-hour train drive away from Brussels. Business hubs like Rome, Madrid, Stockholm, Berlin, and Athens can be reached in less than half a day. Why not combine a visit to a trade fair with another business trip? And since Belgium is a very compact country, you will always have a great choice of hotels nearby, many of which also offer meeting facilities.

A third bonus: you don’t have to worry about the language. Belgium has three official languages and a knack for languages, so people will be happy to talk to you in English, French, Dutch and sometimes even other languages such as German or Spanish!

So which trade fairs are interesting for you? The list is long! From fisheries and agriculture to engineering, from boats to chocolate, from horses to industrial maintenance, take your pick! One of my personal favourites for B2B networking is Infosecurity Belgium in March, but the process instrumentation fair M+R Belgium and Belgium’s largest Safety & Security event Secura are certainly worth a visit as well. Or how about the networking event Transport and Logistics in October? Wood construction is the topic of the Bois & Habitat fair voor B2B professionals. And don’t miss Empack, the packaging fair in November.

See you in Belgium!

Els HoefmanComment